TV fee campaigns bear fruit

Regional campaigns and the associated intensified inspections have proven an efficient means of reducing unreported TV usage. In addition to different geographic regions, campaigns are targeted at different user groups, such as

• young grown-ups
• people who have recently moved to a new address
• companies and communities

A letter is often enough

Some 500,000 campaign letters are sent every year. The form accompanying the letter can be used to notify of TV usage. An average 10 per cent of letter addressees submit a new TV notification.

Telephone marketing to companies

TV fees are also marketed by telephone. Telemarketing is in particular targeted at households, but also at companies.